Privacy Policy
This Privacy Policy explains how themothershug.com (the “Site”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you access or make a purchase from our website. It applies solely to data you provide directly through the Site or through communications with us.
We may update this Privacy Policy periodically to reflect changes in our data handling practices. We recommend checking this page regularly for any updates. Your continued use of the Site implies acceptance of the current Privacy Policy.
This version was last updated on: 14/05/2025.
1. Consent and Scope
By using the Site or communicating with us electronically, you agree to the collection and use of your information as described here. You also consent to receive communications from us electronically (e.g., via email, phone, or SMS). If you disagree with any part of this policy, please discontinue use of the Site.
2. Information We Collect
A. Device Information
Examples: Browser type, IP address, time zone, cookies, visited pages, search queries, usage behavior.
Purpose: To load the site correctly and analyze performance.
Source: Automatically collected using cookies, tags, pixels, web beacons, and tools such as Google Analytics, Facebook Pixel, and others.
Disclosure: May be shared with analytics partners (Google, Meta) and infrastructure providers.
B. Order Information
Examples: Name, billing/shipping address, phone, email, and payment details.
Purpose: To fulfill purchases, process payments, confirm orders, arrange shipping, and detect fraud.
Source: Provided by you during checkout.
Disclosure: Shared with payment processors, logistics partners, and communication platforms (e.g., email providers).
C. Customer Support Data
Examples: Identical to order data.
Purpose: To address inquiries and provide support.
Disclosure: With our email support system and customer service providers.
3. Cookies & Tracking
We use cookies to improve your browsing experience, remember preferences, and provide personalized content. Cookies can be functional, analytical, or advertising-related. Most are persistent (remain for up to two years) while others are session-based (expire after browsing).
You may manage cookies through your browser settings or via tools such as
www.allaboutcookies.org.
Blocking cookies may affect the website’s functionality.
We do not respond to “Do Not Track” browser signals due to inconsistent industry standards.
4. Use of Personal Information
Your personal data is used for:
- Processing and fulfilling orders
- Customer communication and support
- Preventing fraud
- Sending marketing emails (if you opted in)
- Providing targeted advertisements (based on your activity)
5. Behavioural Advertising
We may use services such as Google Analytics, Facebook Ads, or similar platforms to serve you targeted ads. These services collect behavioral data through cookies and tracking tools.
You can opt out of targeted advertising through:
- Facebook: facebook.com/settings/?tab=ads
- Google: google.com/settings/ads/anonymous
- Digital Advertising Alliance: optout.aboutads.info
6. Minors
The Site is not intended for users under 18 years of age. We do not knowingly collect data from children. If you believe a minor has submitted personal data, contact us immediately for deletion.
7. Third-Party Services
We use third-party tools for services like payment processing, email marketing, analytics, and fraud prevention. These providers have access only to necessary data and are contractually prohibited from using it for other purposes.
Our website may include links to third-party websites. We are not responsible for their content or privacy practices. Always review their privacy policies before sharing your data.
8. GDPR Compliance (EEA Customers)
If you are in the European Economic Area (EEA), we process your data under these lawful bases:
- Your explicit consent
- Fulfilling contractual obligations
- Legal compliance
- Our legitimate business interests (which do not override your rights)
You have the right to:
- Request access, correction, or deletion of your data
- Object to data processing
- Withdraw consent at any time
Data may be transferred outside the EEA. We ensure all transfers comply with GDPR requirements.
9. Retention
We retain your data as long as needed for business purposes or legal compliance. You may request deletion at any time by contacting us at support@themothershug.com.
10. Security
We implement technical and organizational safeguards to protect your data from unauthorized access, including secure sockets layer (SSL), encrypted connections, and access restrictions. However, no system is completely secure, and we cannot guarantee absolute protection.
11. Testimonials
If you submit reviews or testimonials, we may publish them on the Site along with your name and the product purchased. Contact us if you wish to have a testimonial removed.
12. Changes to This Policy
We may revise this Privacy Policy from time to time. Any changes will be posted here. Continued use of the site after changes indicates your acceptance.
13. Contact Us
If you have questions or concerns, or would like to file a complaint, contact us at:
Email: support@themothershug.com